R.O.B BIO - Robert Buchanan III easily put is very well known in his community. Growing up Rob shined as a standout athlete in high school sports especially basketball in the tougher streets of the city on the North side of Kalamazoo. R.O.B has always had a street sense and love for style/fashion and music. During Rob's adolescent years and wanting to stand out as an individual amongst his peers and gain attention from the local females Rob would often create his own style and customize t-shirts which has since grown into a full fledge business and his staple in the city coining the phrase "Fresh By Nature". Overcoming adversity and the loss of his father, Rob has grown extremely close as a family man and taking care of his family and raising his children. Throughout his years Rob has maintained many close friends and has been part of several Rap/Hip Hop groups and entertainment labels including LRS GANG (Legendary Rhyme Spitters) which includes his close friend MARZ and cousin S.I.P (So Into Paper) who can be heard on tracks such as "Just Want Money" and in various scenes from his music videos and have both appeared on Team Affiliated Vol one mixtape. With being a main leader and part of Team Affiliated a trademark of MWRINC Rob was actually introduced to Midwest Records INC back in 2014 and has since then completed his first solo mixtape "The Growth Project" which can be found all over the city. Between running a high demand t-shirt company, a career in working in the Health industry, an eccentric large family with chilldren to raise, recent success in starring in a major movie presented in major theaters "Smoke Break", AND dominating local music including major shows and too many events to count, R.O.B's fan base continues to multiply daily and is projected to be a success nationally!